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Before implementing an SEO strategy, it is necessary to carry out a deep and detailed analysis that tells us what aspects need to be improved. Considering that there are more than 200 factors that are taken into consideration by search engine algorithms, it is easy to assume that such analysis needs to be performed not only in the most efficient way possible, but also in a fast way.

Hence, the use of SEO tools is essential in this task. Internally optimizing a website requires an assessment of different variables, and in the same way, we need to know the profile of inbound links that our website has and what the competition is doing to obtain a better treatment than us.

SEO tools facilitate access to all this data and allow us to study it in order to make decisions, therefore, they are the basis of any strategy. We are one of the top Seo company in Dubai and we use these SEO resources to help clients get better rankings. They are not a way to replace the work of the specialist, but an essential complement, the starting point from which we begin to build our actions.

Although there are free SEO tools and other paid ones , it does not mean that the former are less useful than the latter. There is the possibility of working to a certain level with free tools, although when it comes to projects that require a more exhaustive analysis, their functionalities tend to be lacking. That is why every good search engine optimization professional should have an adequate arsenal of paid SEO tools.

Below you have a whole battery of practical tools that allow you to perform a wide range of tasks related to SEO. These tools will help you analyze keywords , know your own backlinks and those of other websites with which we compete directly, detect what aspects we can improve internally on our site and many other useful functions to diagnose everything that is susceptible to being improved. The section will be constantly updated with new tools that appear and that cover any of the areas we mentioned.

SEO Suites

SEO PowerSuite : SEO PowerSuite is a compilation of the four best tools in LinkAssistant software: Rank Tracker, WebSite Auditor, SEO SpyGlass and LinkAssistant.

This software has the necessary tools for managing an SEO campaign. It has resources for keyword optimization, link building, competitor analysis, etc.

SEOProfiler :  SEOProfiler offers a series of SEO tools to keep your website in the top positions of search engines. Some of its functions are: ranking monitoring, website auditing, website optimization, link building, competitor analysis, and much more.

SEO audit

MetricSpot :  MetricSpot is arguably one of the main tools for conducting SEO audits in Spanish. One of its greatest advantages is the speed with which the analyzes are performed.

With MetricSpot you can download all the reports in PDF format, and it also offers us excellent manuals on how to optimize our websites, making it a great reference for anyone who wants to learn more about SEO.

WooRank :  Woorank, like MetricSpot, is designed for SEO agencies or consultants to professionally audit websites. It allows free limited audits without registration (once a day), but that is no longer possible. To get an idea of ​​what WooRank can do, it may be best to sign up for a free 14-day trial (credit card required, make sure to cancel before subscription ends). The test allows you to analyze and track a site, including up to 3 competitors.

WooRank also offers extensions for Chrome and Firefox , for quick and easy access to our website auditing tool.

Keyword analysis

Ăśbersuggest : Get keyword suggestionswith Ăśbersuggest, the easiest-to-use free keyword research tool. Ubersuggest will help you build a list of relevant keywords (including long tail keywords ) quickly. : Keyword Tool is another great little keyword suggestion tool. This tool is very similar to Ăśbersuggest, but with some differences.

Keyword Tool looks more aesthetic than Ăśbersuggest and gives many more results, but they are not the only differences. This keyword tool works by using YouTube, Bing, and data from Google’s Autocomplement feature.

Backlink analysis

Open Site Explorer : Open Site Explorer is an optimization tool that is actually a link search engine. This is a tool developed by that helps you keep track of the links that lead to your website. It is one of the essential tools to use as part of our search engine optimization strategy. A large part of the metrics are available for free, but if you want access to advanced features and reports, you will need to have a paid account.

On-site analysis

Xenu :  Xenu is a practical free tool by means of which we can check all the internal and external broken links of any website.

Microsoft SEO Toolkit :  With the Microsoft SEO Toolkit you will get a detailed analysis of the performance of your website. The tool evaluates the website and shows us recommendations on how to optimize the content, the structure of the site and the URL for the search engines.

Keyword ranking and monitoring

Google :  Yes, you heard right, Google is the simplest, most free and efficient way to check where our website is in the ranking.

Loading speed

Pingdom :  Pingdom is a web monitoring service that offers load speed tests. Pingdom will display the load time of your website and will also provide a performance percentage based on several important factors.

GTmetrix : GTmetrix is ​​another free tool to measure the loading speed of a website. GTmetrix not only provides information on page loading speed, it will also analyze around 30 different aspects to improve the performance of your website.

Content automation

Botize :  Botize is a bot to automate tasks on Twitter and other social networks. To configure Botize it is not necessary to have programming knowledge, since it includes a directory of pre-designed formulas so that you can use it freely.

Social networks

Hootsuite :  HootSuite is a social media management tool that allows users to schedule and send updates to Facebook, Twitter, LinkedIn, Google+, Instagram, WordPress, and other social media pages or profiles from one place.


Schema Creator :  Schema Creator is a practical tool that will help you create custom codes for your products, opinions, events, etc. and thus display the information in the desired way on the search results pages.

Once you’ve created your code, copy and paste it to your website, or you can also try the free WordPress plugin for an easier application.

XML Sitemaps :  Interesting tool to build a site map. Simply enter our website URL and some optional parameters and XML Sitemaps will create a sitemap that you can upload to Google Webmaster Tools.

SimilarWeb : With SimilarWeb you can see the web statistics of any domain. Use this tool to compare the traffic between two web pages, a useful tool for researching our competitors. : will help you to know the PageRank of any web page, that is, the popularity of a website according to Google.

Webmaster Tools: The  Webmaster Tools Google and  Bing , gives us an idea of what the two major search engines think of our website. It is very useful for viewing errors, alerts, and indexing problems.

Google Sandbox Checker :  Google Sandbox Checker is a simple tool to check if our website is affected by the Sandbox effect . It is very easy to use, just enter the domain name and press the Check! Button, you will know if your website is in the Google Sandbox or not. This tool is more than just a Sandbox checker, it will also tell us if our website is penalized by the Google algorithm.

Copyscape :  Copyscape is one of the most popular tools to detect plagiarism in texts. Through Copyscape you can make sure that your content or part of it has not been published on other web pages. Copyscape is a tool used by many online marketers to keep a check on the theft of website content.

SEO Mofo :  This tool simulates the search results on the Google page, in this way you can see the appearance of your fragments in the SERPs.

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